Unfortunate fonting

While stopped at a light on my commute today, I was mystified by a signboard printed in a fancy curling script that appeared to advertise an upcoming "Holy Gross Armenian Festival." Apparently this event will include a food fair and dancing -- but I couldn't fathom why anyone would want to eat gross food, and what exactly would the dancing involve? More importantly, how was this not deeply offensive to the local Armenian population? Or is there perhaps some famous Holy Gross Armenian of whom I'm unaware? An obscure and repulsive saint, maybe? I don't know that much about Eastern Orthodoxy...

Not until I'd read to the end, and learned that everything would take place at the Holy Gross Ghurch, did I realize that what looked like a capital G was in fact a C, at which point everything made more sense except for the graphic design choices.